What it costs
What small businesses actually pay for booking and scheduling software
About $30 a month for a small business. One Acuity Standard account at $34 month-to-month, or 2 Calendly seats.
Every price below came off the vendor’s own pricing page in September 2026. Month-to-month rates where both are published, because most small businesses do not prepay a year. Check any of them yourself; the source is on every row.
Published prices
Acuity Scheduling
Standard
$34
per account / mo, month to month
$27 if you prepay the year
www.acuityscheduling.com/pricingSquare Appointments
Plus
$49
per location / mo
There is a free tier for a single user
squareup.com/us/en/appointments/pricingThat is the rent. Here is the other number.
$30 a month is $360 a year, and it renews every year for as long as you are in business. Nothing about it belongs to you, and the day you stop paying it disappears.
We build the same thing on hardware you own, priced at one year of what you already pay for the tools it replaces. When the payments end, they end.
Other categories
What small businesses pay for a business phone and texting line
About $70 a month. Quo (formerly OpenPhone), Google Voice, Ooma.
What small businesses pay for a website
About $30 a month. Squarespace, WordPress.com, Wix.
What small businesses pay for email marketing
About $40 a month. Mailchimp, Constant Contact, Klaviyo.
What small businesses pay for review and reputation software
About $99 a month. GatherUp, NiceJob, Birdeye.
Prices verified September 2026 from each vendor’s own published pricing page and shown with the source. Software pricing changes without notice, promotional rates are common, and what you actually pay depends on seats, contacts, locations and contract length. Check the source before relying on any figure here. BusinessOwner.com is not affiliated with any company named on this page.