What it costs
What small businesses actually pay for email marketing
About $40 a month for a small business. One Standard-tier plan at a few thousand contacts. Constant Contact Standard is $35 month-to-month.
Every price below came off the vendor’s own pricing page in September 2026. Month-to-month rates where both are published, because most small businesses do not prepay a year. Check any of them yourself; the source is on every row.
Published prices
Constant Contact
Standard
$35
per month, month to month
$29.75 annual. Contact thresholds that move you up a step are not published
www.constantcontact.com/pricingMailchimp
Standard
from $20
per month, by contact band
The price at a given contact count is computed client side and is not in the page
mailchimp.com/pricing/marketingThe ones that won’t tell you
These are real products a lot of businesses use. None of them publishes what it charges, so nobody can compare them to anything without first getting on a call.
That is the rent. Here is the other number.
$40 a month is $480 a year, and it renews every year for as long as you are in business. Nothing about it belongs to you, and the day you stop paying it disappears.
We build the same thing on hardware you own, priced at one year of what you already pay for the tools it replaces. When the payments end, they end.
Other categories
What small businesses pay for review and reputation software
About $99 a month. GatherUp, NiceJob, Birdeye.
What small businesses pay for forms and intake
About $35 a month. Jotform, Typeform, SurveyMonkey.
What small businesses pay for invoicing and bookkeeping software
About $55 a month. QuickBooks Online, FreshBooks, Wave.
What small businesses pay for job management and dispatch software
About $175 a month. Jobber, Housecall Pro, ServiceTitan.
Prices verified September 2026 from each vendor’s own published pricing page and shown with the source. Software pricing changes without notice, promotional rates are common, and what you actually pay depends on seats, contacts, locations and contract length. Check the source before relying on any figure here. BusinessOwner.com is not affiliated with any company named on this page.