What it costs
What small businesses actually pay for software.
Fifteen categories. Every price read off the vendor’s own pricing page in September 2026, with the source on every figure so you can check it.
Fully assembled, the whole stack runs about $1,018 a month at list. Almost nobody buys all fifteen, and job management software swallows booking, invoicing and sometimes phone. So treat that as the ceiling, not your bill.
CRM and pipeline
$75/mo
Where your contacts, deals and history live.
HubSpot · Salesforce · Pipedrive
Booking and scheduling
$30/mo
Letting people put themselves on your calendar.
Calendly · Acuity · Square Appointments
Business phone and texting
$70/mo
Your business line, and two-way texting on it.
Quo (formerly OpenPhone) · Google Voice · Ooma
Website
$30/mo
Hosting and the builder you pay for every month.
Squarespace · WordPress.com · Wix
Email marketing
$40/mo
Newsletters and campaigns to your list.
Mailchimp · Constant Contact · Klaviyo
Reviews and reputation
$99/mo
Asking for reviews and handling the ones you get.
GatherUp · NiceJob · Birdeye · Podium
Forms and intake
$35/mo
The forms on your site and what happens to them.
Jotform · Typeform · SurveyMonkey
Invoicing and books
$55/mo
Sending invoices and keeping the books.
QuickBooks Online · FreshBooks · Wave
Job management and dispatch
$175/mo
Scheduling crews, tracking jobs, dispatching work.
Jobber · Housecall Pro · ServiceTitan
Social scheduling
$40/mo
Queueing posts across your accounts.
Buffer · Later · Hootsuite
SEO and local listings
$50/mo
Rank tracking and keeping your listings straight.
Semrush · Moz Local · BrightLocal
Courses and membership
$90/mo
Anything you sell or host behind a login.
Teachable · Thinkific · Kajabi
Online store
$39/mo
Selling product online.
Shopify · BigCommerce · Squarespace Commerce
Ad reporting and attribution
$60/mo
Knowing which ads actually produced a job.
Supermetrics · AgencyAnalytics · Hyros
Answering service
$130/mo
Somebody, or something, picking up when you cannot.
Goodcall · Smith.ai · Ruby
The ones that won’t tell you
Four products a lot of businesses pay for, and not one publishes a price.
You cannot compare what you cannot see. Each of these pages says exactly what their pricing page shows a visitor, and what the rest of the category charges.
Add up your own instead of ours.
Check the lines you pay for, correct any number we got wrong, and see what owning the same thing would cost. Six to eight minutes, no obligation.
Start the audit